Copywriting

How to sell sizzle and all that jazz!
... Even if you don't have any steak!

There are two main reasons why most ads fail ...

And, I guarantee you that most traditional ad agencies don't want to talk about either one.

Why?

Because many ad campaigns fail because the copy is poorly written.

There. I've said it. It's out on the table. Let's deal with it.
(Now, there is a second reason … but I'll tell you more
about that later).

For now, let's just talk about “poor” copy … and how it can adversely affect your success.

A few years ago, I sat in a meeting with a local doctor who wasn't exactly a brain surgeon … really, he wasn't.

And, in a fit of “creativity”, he came in to a marketing meeting and announced to his creative team that they were no longer to run the company phone numbers on the billboard ads.

He actually believed that if people had to search for the phone number, they would want to come see him even more.

Thankfully, there were two people in the room who were rational … and they were able to talk him out of his “poor” choices in copywriting … or in this case, his lack of copywriting.

See, simple things — like putting your company phone number on a billboard ad — may mean the difference between an ad that works and one that doesn't.

When asked what he thought was the greatest ad slogan he had every seen, an advertising industry icon is reported to have said: “Farm-Fresh Eggs Sold Here.”

Cutting through the serenity of a back-county road, the sign demands your attention.

If your favorite breakfasts come in sunny-side-up and scram-bled varieties, “farm-fresh eggs” provokes your interest and
fills you with desire. Meanwhile, the words “sold here” com-mand you to stop the car and take action. To buy.

In those five short words — “farm-fresh eggs sold here” —
you have a four-part formula that is necessary to sell your products, goods, and services.

It's the first formula you need to know to measure your advertising's potential for success.

But wait — there's more!

Way more! We actually use three other writing formulas to check and re-check your ad's selling effectiveness. These formulas are: (a) The Success Formula”; (b) “The Cliché Index”; and (c) “The Fog Factor”.

No other copywriting firm in the Northwest uses these formulas that Lumina's General Manager -- Dana Kehr -- has perfected for more than 20 years as a successful copywriting pro.

"We consistently get good, effective copy from Dana that sells like it is supposed to ... all the time."

Scott Gribble
Wonder Dog Media
TV Production

"I've seen Dana's copywriting formulas - he shows them to all his clients and then measures everything he writes against his own high standards. It is why his copy works for his clients ... again and again and again."

Bob McCluskey
KLAY-1180AM Radio

So, if you need a direct response campaign that pulls like crazy … or a new direct mail letter that gets your phone ringing off the hook … or an e-mail marketing offer that has bus-loads of new customers clawing at your front door to get in — then we are exactly who you should hire to write your copy.

No matter what you need … or want to sell … we write the copy that will get people to open up their wallets and purses and start handing it over to you.

Heck of a deal, huh?!

And you don't have to be a brain surgeon to figure that out.

Contact us today!

P.S. Please e-mail me at: Glen@LuminaPhotography.com and
I'll tell you the second reason why most ads fail ...

-- Glen Sayes

Let us know if we can help you, contact us today:

(425) 355-1415

Glen@LuminaPhotography.com