Layout and Design

Here are seven ways to make certain your designs are selling!

Warning! Don't ignore these simple design elements ...

Every successful and well-designed marketing piece has
these seven elements in common.

We know them … our designers know them … and our freelancers know them too.

And, we want our clients to know them — so that they can judge our work according to some established criteria.

You see, we are professional artists and designers. We like to be critiqued … and our work must stand the harsh reality — not of a classroom or in a gallery — but out on the street in the real world of advertising.

What we design must not only be attractive — but it has to sell.

So, our marketing materials have to:

(a) catch the eye

(b) keep people reading

(c) encourage them to action

We know that 10-15% of your potential audience are non-readers. They've told us so in research that was recently completed by the American Library Association ...

Another 10-15% are avid readers … and about 70-80% are “skimmers”. To be effective — our designs must appeal to
the skimmers.

So, to do that we measure seven major elements when we design your marketing materials.

They are:

1. Headlines and Titles
2. Photos
3. Captions
4. Short body text
5. Numbers/Outlines
6. Non-photographic art
7. Graphic devices

And, to make certain that your marketing materials are as efficient and effective as they can be, we go through a 27-
point checklist before each piece goes out the door to you.

So — if you have questions about how to make certain your designs are going to work — this helpful check-list will be invaluable to you.

If you'd like us to check a current marketing piece that you are using — and measure it against our formulas and checklists for success … we would be happy to do so.

Just contact us and we'll schedule a good time to get together.

You'll be glad you did.

The designs this group does are not only functional - they really work with the different target audiences."

Ben Morrison
United Way of Pierce County
Designer

 

Let us know if we can help you, contact us today:

(425) 355-1415

Glen@LuminaPhotography.com